A client once told me that I'm in "the word and picture business!"
I essentially use words and pictures in a creative and strategic way to communicate a message and solve problems for people. So when I approach a project, it's always strategy before tactics.
I need to understand the business reason behind it first and determine what would make it a "home run." What problem are we solving; why is it important; who is it for; what is the desired response; and what would get that response?
Whether it's marketing and collateral material for a big event, defining the essence of a brand, creating a single marketing piece, lead magnet or full blown website, the right words and pictures bring life to the message and move people to take a desired action.
As an entrepreneur since 1990 with a Master's in business, I have worn every hat imaginable and been on both sides of the platform-building business over the past 25+ years...building one with my former business partner and helping others build theirs since 2007.
The problem is, because I have enjoyed a solid repeat and referral-based business with numerous big name brands for over 13 years, I haven’t put the time and attention into building my own platform online. I'm like the best kept secret coming out from behind the scenes to finally do all the things I have my clients do:)
My personal purpose is Empowering Potential. Brainstorming, strategizing, digging deeper, solving problems and helping people get clarity are my passions. I am a lifelong learner, well-studied, committed to excellence and have invested thousands to stay on top of industry best practices and strategies.
If you are looking for a team player who values excellence, creativity, attention to detail and a commitment to helping you achieve your marketing and branding goals, then we might just be a good fit!