find your focus.



Are you a difference-maker?

You are if you have
a MESSAGE people need to hear,
a CAUSE people should support, 
or a PRODUCT or SERVICE that changes lives.

The world needs more people like you! 

But do you feel like you're the best kept secret?

You're doing everything the "experts" tell you, but it's not working.
You are frustrated and overwhelmed with all this "internet stuff".
You feel stuck... it's just too hard.


Terri Podlenski, M.A.
Brand Strategist
and Designer
Brief Bio

Hi, I'm Terri Podlenski. You have something important to share with the world and my passion is helping you get it out there in a bigger way. I'm all about helping you change more lives!

I know how hard it is to rise above all the noise today and get people’s attention. 

What’s the key? Is there a magic formula? Why do things that seem to work for other people not work for you?

These are all good questions and you need some good answers before you spend another dime on marketing.

Maybe you need a breakthrough...

People usually dive right in to tactics, but that will trip you up every time.

You cannot have an effective website or do ANY effective marketing without clarity about exactly WHO you specifically serve, WHAT problem you solve and HOW it will make your customer's life better.

Do you have that kind of clarity?

Clarity is the key!
See if you can answer these 3 questions:

(Hint: It's not everyone.)
What pains and problems do they have?
What desires do they have?
What are their ambitions and aspirations?
What obstacles are in their way?

If you were writing them a letter,
would you know them well enough that you
could articulate all of these things to them?

Would they feel like you were reading their mind?

Can you clearly articulate the transformation 
your customer will have as a result of working with you? 
How will their life be changed? 

Stop thinking skills and services.
Start thinking problems and solutions.

What makes you uniquely qualified to solve your customer's problem?
What makes you stand out from everyone else in your industry?
How are you different?

As Sally Hogshead says...

"Better isn't better. Different is better."

Be Different!

In short, you must have absolute clarity on your audience and your message before you can even begin to craft an effective strategy to get you known and pursued in the marketplace. Then and only then will you achieve your goal to have greater impact, change more lives and yes, make more money doing it.


Clarity will drive your messaging, your branding, your website, your blog topics, your printed materials, the products you create... everything about your business.

Clarity brings action based on a clear strategy. Without that crystal clear strategy, all of your marketing efforts will be shots in the dark.

Partnering for Impact

"When I hear the quote, 'There have been angels in my life,' Terri Podlenski would be one that first comes to mind; an angel in human form, who has invested heart and soul in the work God has called me to do.  

If there is ever a time that I need a cheerleader or a person God uses to keep the fire burning in the midst of those discouraging moments, it is Terri.  

After 15 years in ministry, I have finally taken the time to dig in, fine tune, and better understand the heart of my ministry.  Even after seeking council from various "Pros" in the industry, it was Terri and her skilled questioning of my motives that drove me to the most accurate definition of what I am called to offer to others - the thing that anchors the purpose of my ministry.  

If you need someone who goes above and beyond the call, shares your passion, enthusiasm, and aims to help you influence the lives of others, Smart Creative Lab will not only provide you with the knowledge, skills and excellence needed to achieve your goals, but the heart we all need when making decisions that are meant to impact the lives of others."

Grow Your Business


Clarity and Strategy

Consulting is part of everything that we do in relationship with our clients. The depth varies with each project. 


How your market sees you

Your brand is your business. The visual system that expresses your personality, values, and competitive edge.


Marketing with Excellence

You only have one chance to make a great first impression. Make sure your graphic materials represent you well.

Flagship Program

A 10 Week Journey to Building Your Standout Brand

A unique "Done With You" program that equips you to market your business or ministry with clarity and confidence.

Terri Podlenski is the one of the most remarkably talented people I have ever worked with in the internet arena. Her work ethic is truly a testimony and model for all Christians in business.
Suellen Roberts, Founder and President, Christian Women in Media
Terri Podlenski is a rockstar when it comes to branding and creating marketing collateral that truly makes you stand out and set you apart from your competitors. She prices her work fairly and always over delivers.
Maria Keckler, President, Superb Communications
WOW! WOW! WOW! LOVE IT!!!!! Thank you for the spot-on page. Really nice. Love what you have done with the copy...really good edits. Can I just tell you how much I appreciate working with someone who takes initiative and comes up with something BEYOND my expectations??!!
Beth Craig, Speaker
Terri has been an incredible source of sage advice, professional counsel, and offered invaluable ministry development expertise. 
Janell Rardon, Professional Speaker and Author, Rock-Solid Families
We love working with Terri and consider her and her team a valued partner in the marketing of our business. She's creative, competent, fun to work with, and has taken the time to really learn our brand, making it easy to execute on any new initiative - whether print or digital.
Katrina Mitchell - Chief Match Maker, SPEAK! Franchise Speakers That Deliver!
Terri Podlenski has been our professional designer and marketing guru since 2008. She has helped us launch numerous special events and projects and will be over-hauling our web presence very soon. We love having her on our team!
Jacqueline Cooper - President, Seabiscuit Heritage Foundation

Digital Realty
EagleRider Motorcycles
Fantastic Sams Cut & Color
Gold's Gym
Jack in the Box
McAlister's Deli
Mellow Mushroom
The Novo Group
Ultimate Golf Events
UME Productions
World Gym


Founder & Chief Marketing Impact Strategist

terri podlenski

Terri Podlenski

An entrepreneur since 1990 with a Master's in Business, I have worn every hat imaginable and been on both sides of the platform-building business over the past 20+ years... building one with my former business partner and great friend, Danna Demetre for 12 years, and helping others build theirs the past decade.

I also co-founded and operated a nonprofit ministry for 12 years. I know the ups and downs, ins and outs, and have been a student of all the pro’s. I currently serve on two nonprofit boards, including Mary James Ministries and am VP and Marketing Chair for Professional Christian Women’s Connection in San Diego.

My personal purpose is Empowering Potential. Brainstorming, strategizing, digging deeper, solving problems and helping people get clarity are my passions. 

My heart is to use my expertise to help kingdom-driven entrepreneurs, experts, professional service providers and business-minded ministry leaders clarify what makes them unique about who they are, what they do, and who they help. Then they can find their market advantage; have the marketing collateral to back it up; and reach the people who need them most.

I am a lifelong learner, well-studied, committed to excellence and have invested thousands to stay on top of industry best practices and strategies.

There's never been a better time to grow a wildly successful business online. You just need a proper strategy to execute. I can help you figure it out.

If you are passionate about sharing your knowledge and expertise with the world, there's never been a better time! Maybe you are already out there and just seeking better results. Or maybe you have this passion and dream in your heart, but don't know where to begin. 

Everyone is an expert at something. No matter the topic. No matter the industry.
It all starts with clarity.

If you know specifically who you serve, the problem you solve and how your solution makes someone's life or business better, the "how to" stuff all falls into place.

"If you need someone who goes above and beyond the call, shares your passion, enthusiasm, and aims to help you influence the lives of others, Smart Creative Lab will not only provide you with the knowledge, skills and excellence needed to achieve your goals, but the heart we all need when making decisions that are meant to impact the lives of others."  -Mary James, Christian Artist, Worship Leader, Speaker and Writer

Let's Talk

I'd love to help you grow your business!  Let's start the conversation...

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  • Office

    10473 Artesian Springs Ct, Spring Valley, CA  91977

  • email

  • phone

    (619) 200-0432